Pardot · pricing in 2026
Pardot pricing in 2026.
The licence, and the work around it.
Pardot, now Marketing Cloud Account Engagement, costs from €1,250 to €15,000 a month per org on the Salesforce European price list, on an annual contract: Growth+ €1,250, Plus+ €2,750, Advanced+ €4,400 and Premium+ €15,000. The licence is one line of the cost. The work around it is the other, and every price for that work is published below, from a €650 check of an existing org.
Licence prices read from the Salesforce European price list on 26 October 2026, per org per month. Salesforce changes them; check the list before you sign.
The licence
What does each Pardot edition cost?
Four editions, each now including a Marketing Cloud Next edition, which is where the plus sign in the names comes from. All four are quoted per org per month and sold on an annual contract, so the yearly figure is the one to budget.
Growth+
Marketing Cloud Next Growth Edition, Agentforce Campaign Creation, lead nurturing and scoring.
Plus+
Marketing Cloud Next Advanced Edition, AI powered scoring, B2B Marketing Analytics.
Advanced+
Marketing Cloud Next Advanced Edition, business units, a dedicated IP address.
Premium+
Marketing Cloud Next Advanced Edition, Premier Success, every capability included.
What each edition includes is quoted from the same Salesforce page. Data 360 and usage credits can be extra, depending on what you use. That the plus means Marketing Cloud Next permission set licences, with no platform switch: Salesforce, What is Agentforce Marketing.
The work
What does the work around Pardot cost?
The licence buys the tool. Somebody still has to check what is there, build scoring that sales believes, and keep it working. These are the published prices for that, each fixed against a written scope before work starts. What each job covers and how to choose who does it is on Pardot consulting.
Readiness check
One working day against your own exports, read only, delivered within three. Credited in full against work booked within sixty days.
Scoring and grading rebuilt
Forty five hours. Scoring and grading kept apart, negative scoring, thresholds tested against your own closed deals.
Move to Marketing Cloud Next
One hundred and twenty hours at the base shape, for the orgs where the move is the better buy than building more on Pardot.
Support after the build
From eight hours a month, with a written scope and an end date. Sixteen hours is €1,040, thirty two is €2,080.
Where the work prices come from
Why is the work priced in hours?
Every work price on this page is hours times €65, and the hours come from logged work, not from a rate card. The line most quotes leave out is the talking: on one engagement logged task by task, calls and sign offs added 40.7 hours to 134.7 hours of build, close to a third on top.
That engagement was a Salesforce build for an insurance agency, 43 tasks. On Pardot itself, a reporting rollout across client orgs went from eight hours to forty minutes once it was rebuilt to be repeated, written up on the implementation page. A quote that prices only the build is missing the talking, which is why each price here is fixed against a written scope before anything starts.
Pardot work here is done under the Marketing Cloud Account Engagement Consultant certification, held since September 2024 and listed on Trailblazer.
One year, worked through
What does the first year of the smallest edition cost?
Growth+ for twelve months is €15,000. Add the €650 check of what is already in the org, the €2,925 scoring rebuild most orgs need first, and the smallest support plan at €520 a month: €24,815 for the year, of which the licence is €15,000. That is an example built from the prices on this page, not a quote; the check tells you which of these lines your org actually needs.
Asked often enough to answer here
Questions
How much does Pardot cost a month?
On the Salesforce European price list read on 26 October 2026, Account Engagement costs €1,250 a month per org for Growth+, €2,750 for Plus+, €4,400 for Advanced+ and €15,000 for Premium+, every edition on an annual contract. That is €15,000 a year for the smallest edition before any work is done in it.
Why do the Pardot edition names have a plus sign?
Because each edition now includes a Marketing Cloud Next edition: Growth+ includes the Growth Edition, the other three the Advanced Edition. Salesforce calls this Account Engagement+ and grants it through permission set licences, so it is not a separate purchase. Whether Pardot is being discontinued is answered on the Pardot page: it is not.
Can Pardot be paid monthly?
The price is quoted per month, but Salesforce states that all per month products require an annual contract. Plan for the full year, not for a month you can cancel.
What costs extra on top of the licence?
Salesforce lists Data 360 and usage credits as possible separate purchases, depending on what you use. Account Engagement runs on top of a Salesforce org, so the CRM licences are their own line. And somebody has to set it up and keep it honest: that work is priced on this page.
Whether Pardot is being switched off, and what changed in 2026: Pardot in 2026.
Serhii Skrypnyk · Senior Salesforce Administrator · 7 Salesforce certifications · on the platform since 2018. Reviewed 26 October 2026.