Pricing

Pricing for Pardot Implementation
& Revenue Architecture

You're not buying Pardot setup. You're buying a predictable revenue system that converts leads into pipeline without manual chaos.

  • No clear ROI from marketing
  • Leads don't convert into real pipeline
  • Sales waste time on unqualified prospects

Why we don't sell hourly work

Most Pardot projects fail not because of tools, but because of how they're sold. You don't need more hours. You need a system that actually drives revenue.

Warning

The problem with hourly work

Most agencies charge by hours. That means no ownership of results. You pay for activity, not outcomes — and technical debt keeps growing.

Settings

We sell outcomes, not time

Our focus is simple — build a system that converts leads into pipeline. Not tasks. Not hours. Real revenue impact.

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Structured approach

Every project follows a clear path:

  1. Diagnose revenue leaks
  2. Fix the system
  3. Scale what works

No chaos. No guesswork.

Choose your growth level

Start with clarity. Then scale what works.

Revenue Audit

$1,500 – $2,500
1–2 weeks
  • Identify revenue leaks
  • Analyze funnel gaps
  • Audit Pardot & Salesforce setup
  • Build action plan
Start with Audit
Most Popular

Revenue Accelerator

$7,000 – $12,000
2–5 weeks
  • Fix MQL → SQL conversion
  • Lead scoring & grading setup
  • Automation programs
  • Basic ROI tracking
Accelerate Growth

Full Architecture

$20,000+
Custom timeline
  • Full RevOps system design
  • Advanced integrations
  • End-to-end analytics
  • Scalable growth strategy
Build Full System

How the architecture is delivered

Each package solves a different level of revenue complexity — from diagnosing losses to building a scalable system your team can run with confidence.

1

Audit

We identify revenue leaks, broken attribution, lead bottlenecks, and invisible process friction.

Clarity before action
2

Fix

We rebuild the working parts of your Pardot and Salesforce setup into one clean conversion system.

System before scale
3

Scale

Once the architecture is stable, you can grow with cleaner forecasting, better pipeline visibility, and less manual effort.

Growth with control

Start by identifying where revenue is being lost

This is the diagnostic layer. You are not paying for generic advice — you are paying to understand what is broken, what it costs you, and what should be fixed first.

Revenue Leaks

Revenue leaks

Most teams do not lose pipeline because of one big failure. They lose it through small hidden gaps that compound across the funnel.

  • Broken attribution creates blind spots in ROI
  • Leads get stuck between marketing and sales
  • Bad scoring sends wrong prospects downstream
  • Manual fixes hide deeper structural issues
What you receive

What you receive

The output is concrete and actionable. This is not a vague summary — it becomes the foundation for implementation.

  • Revenue loss report with real financial impact
  • Funnel diagnostics and system gap mapping
  • Technical findings across Pardot and Salesforce
  • Prioritized action plan for the next phase
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ROI clarity

The main outcome is clarity: what is broken, what it costs, and how much value can be recovered by fixing it.

  • Clear understanding of where ROI is being lost
  • Confidence in what to fix first
  • Better alignment before implementation starts
  • Stronger business case for budget approval

Fix conversion and build a working revenue system

This layer is about speed and measurable impact. It turns disconnected setup into a structured lead qualification and reporting engine.

Outcome
What we do
01

Faster funnel

Reduce friction between systems and teams

Integrations: full Pardot + Salesforce connection setup, connector configuration, user setup, and data sync logic to ensure the funnel moves without structural delays.
02

Better leads

Improve quality before handoff to sales

Scoring: customized lead scoring and grading structure so only qualified, sales-ready leads move into Salesforce with the right priority.
03

Less manual work

Remove repetitive follow-up and routing tasks

Automation: Engagement Studio programs, lead nurturing flows, form follow-ups, and routing logic that reduce routine work and keep leads moving automatically.
04

ROI visibility

Make performance measurable for leadership

Reporting: campaign alignment, reporting foundations, and visibility into how marketing contributes to pipeline and revenue in practical business terms.

Build a scalable enterprise revenue engine

This is the strategic layer. It is not about configuration alone — it is about giving your team an architecture that can support complexity, scale, and long-term independence.

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Migration

Structured data migration from other marketing automation platforms without losing critical lead history or breaking continuity.

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Integrations

Advanced integrations with custom objects, product usage data, billing systems, and other signals needed for deeper personalization.

Analytics

Analytics

End-to-end reporting from first touch to closed revenue so leadership can see marketing contribution without guesswork.

Blueprint

Blueprint

Full system blueprint and documentation that removes black-box dependency and gives your team a maintainable architecture.

Trending up

Growth strategy

Strategic direction for future scaling — including content, ABM, regional complexity, and revenue model expansion.

The goal is not to "configure Pardot". The goal is to build a revenue system your team can operate, trust, and scale.

You're not buying setup. You're buying a working revenue system.

This is the part most pricing pages miss. The value is not in individual tasks. The value is in what your team can finally see, control, and scale after the architecture is fixed.

System

System, not setup

A pile of Pardot tasks does not create revenue. A structured system does.

  • Marketing and sales operate inside one connected workflow
  • Lead stages, routing, automation, and reporting follow clear logic
  • The funnel works as an operating system, not a set of separate settings
  • Your team gets a structure that supports execution, not more noise

What this changes

You stop paying for scattered fixes and start investing in a system that actually supports pipeline generation.

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Independence, not dependency

Good architecture should reduce reliance on consultants, not increase it.

  • Your team understands how the system works and why
  • Documentation and structure remove the "black box" effect
  • Admins and marketing ops can maintain and improve the setup internally
  • Scaling does not require starting from zero every time something changes

What this changes

You are no longer trapped in an hourly relationship just to keep basic operations working.

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Revenue visibility, not guesswork

If you cannot see how pipeline is created, you cannot scale it with confidence.

  • Leadership gets clearer attribution and ROI logic
  • Marketing sees where MQL-to-SQL performance breaks down
  • Sales gets better context on lead quality and intent
  • Budget decisions are based on visibility, not assumptions

What this changes

You stop explaining performance through guesswork and start showing how marketing contributes to revenue.

This is why the price is justified: you are not buying isolated implementation work — you are buying structure, control, and revenue clarity.

Clear process. No chaos. No black box.

Every project follows a structured path so your team knows what happens first, what comes next, and how the final system is handed over without dependency.

Step 1 — Audit

We identify what is broken

We start by identifying where revenue is leaking, and which structural issues are slowing down your funnel.

  • Review current Pardot + Salesforce setup
  • Map funnel gaps and reporting blind spots
  • Identify priority issues
Step 2 — Blueprint

We design the architecture

Once the problems are clear, we design the architecture, define the logic, and align the roadmap before implementation begins.

  • Build action plan and system logic
  • Define flows, scoring, automation, reporting
  • Create a clear execution plan
Step 3 — Implementation

We configure the architecture

We configure the systems, connect them, and turn the plan into a working operating model your team can use.

  • Setup integrations and automation
  • Launch lead qualification and reporting logic
  • Validate the working system
Step 4 — Handover

We do not leave you with a black box

Your team gets the documentation, clarity, and training needed to run the system independently.

  • Transfer documentation and structure
  • Train admins or marketing ops team
  • Support independent ownership

The result

A predictable delivery model that reduces risk, increases trust, and makes the engagement easier to approve internally.

How this pays for itself

The cost of fixing the system is usually smaller than the cost of continuing to lose qualified demand, sales time, and reporting clarity every month.

More conversion efficiency

Even a modest lift in MQL-to-SQL performance can materially change pipeline output.

Less wasted sales time

Better lead qualification reduces manual follow-up on the wrong prospects.

Clearer budget decisions

Better visibility makes it easier to defend spend and scale what works.

Illustrative examples

Small performance gains can create outsized revenue impact

You do not need a dramatic transformation for this work to pay back. In many cases, a cleaner system simply helps you recover value that is already being lost.

EXAMPLE 01

+15% conversion = more pipeline from the same lead volume

If the same marketing volume produces a higher MQL-to-SQL conversion rate, your pipeline grows without needing to buy more traffic or generate more raw leads.

EXAMPLE 02

Reduced sales time = lower cost of follow-up and less wasted effort

When sales stops spending time on low-quality leads, that time is redirected toward real opportunities, which improves efficiency and closes the gap between activity and revenue.

Why leadership approves this

The business case is not "we need Pardot help"

The real business case is that a broken revenue system quietly drains value across the funnel. Once that is visible, the conversation changes from cost to recovery.

  • Unqualified leads consume sales capacity without moving pipeline
  • Broken attribution weakens budget confidence and slows internal approval
  • Disconnected automation creates manual operational waste
  • Revenue visibility improves forecasting, accountability, and scaling decisions

What matters most

The project does not need to "pay off" only through one metric. It creates value through better conversion, less wasted time, stronger reporting, and more confident growth decisions.

The key point: the biggest cost is usually not the implementation fee — it is the revenue and efficiency lost while the system stays broken.

Want to understand where your current ROI is leaking?

Start with the audit and quantify the gap before you invest further.

Get Revenue Audit →

Frequently Asked Questions

Clear answers before you commit. No hidden assumptions.

How much does Pardot implementation cost?
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The cost depends on the complexity of your current setup, data structure, and business requirements. Most projects are scoped after an initial audit, which defines the exact effort required. Instead of fixed pricing, we focus on aligning cost with the business impact and expected ROI.
What is included in the implementation?
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Implementation typically includes system setup, integrations with Salesforce, lead scoring and grading, automation flows, reporting, and documentation. The exact scope depends on the package you choose and the maturity of your current system.
Do we need an audit before implementation?
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In most cases, yes. The audit identifies hidden issues, revenue leaks, and structural problems that would otherwise carry into the new setup. Skipping this step often leads to rebuilding the same problems at a higher cost.
How long does the implementation take?
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Timelines vary depending on complexity. Smaller projects may take a few weeks, while full revenue architecture builds can take several months. A clear timeline is provided after the audit and planning phase.
Do we need additional licenses or tools?
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In most cases, Pardot (Marketing Cloud Account Engagement) and Salesforce licenses are required. Additional tools depend on your stack and goals, but we always aim to work within your existing ecosystem where possible.

Stop fighting your tools. Start leading your revenue.

Book a strategy call to evaluate your current architecture. No sales pressure — just clarity on what's costing you pipeline and what to fix first.

Get Revenue Audit →