Pricing

Pricing for Pardot Implementation & Revenue Architecture

You're not buying Pardot setup. You're buying a predictable revenue system that converts leads into pipeline without manual chaos.

  • No clear ROI from marketing
  • Leads don't convert into real pipeline
  • Sales waste time on unqualified prospects
📌 TL;DR

Fixed-scope pricing. No hourly billing. No retainer trap. Three tiers based on where your revenue system is broken: Revenue Audit ($1,500–$2,500, 1–2 weeks) diagnoses what's wrong before you spend a dollar on fixes. Revenue Accelerator ($7,000–$12,000, 2–5 weeks) rebuilds the conversion engine — scoring, sync, attribution, Engagement Studio. Full Architecture ($20,000+, custom timeline) is end-to-end RevOps for Series B–C SaaS, multi-region setups, or complex integrations. Every tier ends with full documentation, recorded training, and 60-day post-launch support. After 90 days, your team owns the system — that's the deal.

1

Why we don't sell hourly work

Most Pardot projects fail not because of tools, but because of how they're sold. You don't need more hours. You need a system that actually drives revenue.

Warning

The problem with hourly work

Most agencies charge by hours. That means no ownership of results. You pay for activity, not outcomes — and technical debt keeps growing.

Settings

We sell outcomes, not time

Our focus is simple — build a system that converts leads into pipeline. Not tasks. Not hours. Real revenue impact.

Bar chart

Structured approach

Every project follows a clear path:

  1. Diagnose revenue leaks
  2. Fix the system
  3. Scale what works

No chaos. No guesswork.

2

Choose your growth level

Start with clarity. Then scale what works.

Revenue Audit

$1,500 – $2,500
1–2 weeks
  • Identify revenue leaks
  • Analyze funnel gaps
  • Audit Pardot & Salesforce setup
  • Build action plan
Start with Audit
Most Popular

Revenue Accelerator

$7,000 – $12,000
2–5 weeks
  • Fix MQL → SQL conversion
  • Lead scoring & grading setup
  • Automation programs
  • Basic ROI tracking
Accelerate Growth

Full Architecture

$20,000+
Custom timeline
  • Full RevOps system design
  • Advanced integrations
  • End-to-end analytics
  • Scalable growth strategy
Build Full System
3

How the architecture is delivered

Each package solves a different level of revenue complexity — from diagnosing losses to building a scalable system your team can run with confidence.

1

Audit

We identify revenue leaks, broken attribution, lead bottlenecks, and invisible process friction.

Clarity before action
2

Fix

We rebuild the working parts of your Pardot and Salesforce setup into one clean conversion system.

System before scale
3

Scale

Once the architecture is stable, you can grow with cleaner forecasting, better pipeline visibility, and less manual effort.

Growth with control
4

$1,500 – $2,500 · 1–2 weeks

The diagnostic layer. You're not paying for generic advice — you're paying to understand what is broken, what it costs you, and what should be fixed first. Most clients find the audit pays for itself in the first 30 days by preventing $15,000–$50,000 of misallocated implementation spend.

INCLUDED
  • ✓ Written audit report (15–25 pages)
  • ✓ Prioritized action plan
  • ✓ Risk assessment with dollar impact
  • ✓ 60-min walkthrough call
BUSINESS LOGIC

Fixed-scope, paid upfront. Audit fee is credited toward Accelerator or Full Architecture if you proceed within 90 days. No retainer, no surprise extras.

See audit details →

Full scope, deliverables, and timeline on the audit page.

5

$7,000 – $12,000 · 2–5 weeks

The treatment layer. After the audit identifies what's broken, the Accelerator rebuilds the conversion engine — scoring, sync, attribution, Engagement Studio. Most mid-market B2B teams land here for full implementation work or a structural rebuild of an existing setup.

INCLUDED
  • ✓ Full Pardot + Salesforce integration
  • ✓ Custom scoring & grading
  • ✓ Up to 4 Engagement Studio programs
  • ✓ Reporting foundations
  • ✓ 60-day post-launch support
BUSINESS LOGIC

Fixed-scope. Pay 50% upfront, 50% on handover. Includes full documentation and recorded training so your team owns the system. No hourly overruns.

See implementation details →

Full scope, deliverables, and timeline on the implementation page.

6

$20,000+ · Custom timeline

The strategic layer. End-to-end RevOps for Series B–C SaaS, multi-region setups, or complex integrations. Not about configuring Pardot — about giving your team an architecture that supports scale, complexity, and long-term independence.

TYPICAL SCOPE
  • ✓ Full RevOps system design
  • ✓ Advanced integrations (custom objects)
  • ✓ End-to-end revenue analytics
  • ✓ Migration from other platforms
  • ✓ Multi-region or multi-BU setups
BUSINESS LOGIC

Quoted after audit phase — never as a guess upfront. Phased delivery with milestone-based invoicing. Includes documented Blueprint your team uses to scale independently after handover.

See full architecture details →

Full scope and approach on the Account Engagement page.

7

You're not buying setup. You're buying a working revenue system.

This is the part most pricing pages miss. The value is not in individual tasks. The value is in what your team can finally see, control, and scale after the architecture is fixed.

System

System, not setup

A pile of Pardot tasks does not create revenue. A structured system does.

  • Marketing and sales operate inside one connected workflow
  • Lead stages, routing, automation, and reporting follow clear logic
  • The funnel works as an operating system, not a set of separate settings
  • Your team gets a structure that supports execution, not more noise

What this changes

You stop paying for scattered fixes and start investing in a system that actually supports pipeline generation.

Handshake

Independence, not dependency

Good architecture should reduce reliance on consultants, not increase it.

  • Your team understands how the system works and why
  • Documentation and structure remove the "black box" effect
  • Admins and marketing ops can maintain and improve the setup internally
  • Scaling does not require starting from zero every time something changes

What this changes

You are no longer trapped in an hourly relationship just to keep basic operations working.

Line chart

Revenue visibility, not guesswork

If you cannot see how pipeline is created, you cannot scale it with confidence.

  • Leadership gets clearer attribution and ROI logic
  • Marketing sees where MQL-to-SQL performance breaks down
  • Sales gets better context on lead quality and intent
  • Budget decisions are based on visibility, not assumptions

What this changes

You stop explaining performance through guesswork and start showing how marketing contributes to revenue.

This is why the price is justified: you are not buying isolated implementation work — you are buying structure, control, and revenue clarity.

8

Clear process. No chaos. No black box.

Every project follows a structured path so your team knows what happens first, what comes next, and how the final system is handed over without dependency.

Step 1 — Audit

We identify what is broken

We start by identifying where revenue is leaking, and which structural issues are slowing down your funnel.

  • Review current Pardot + Salesforce setup
  • Map funnel gaps and reporting blind spots
  • Identify priority issues
Step 2 — Blueprint

We design the architecture

Once the problems are clear, we design the architecture, define the logic, and align the roadmap before implementation begins.

  • Build action plan and system logic
  • Define flows, scoring, automation, reporting
  • Create a clear execution plan
Step 3 — Implementation

We configure the architecture

We configure the systems, connect them, and turn the plan into a working operating model your team can use.

  • Setup integrations and automation
  • Launch lead qualification and reporting logic
  • Validate the working system
Step 4 — Handover

We do not leave you with a black box

Your team gets the documentation, clarity, and training needed to run the system independently.

  • Transfer documentation and structure
  • Train admins or marketing ops team
  • Support independent ownership

The result

A predictable delivery model that reduces risk, increases trust, and makes the engagement easier to approve internally.

9

How this pays for itself

The cost of fixing the system is usually smaller than the cost of continuing to lose qualified demand, sales time, and reporting clarity every month.

More conversion efficiency

Even a modest lift in MQL-to-SQL performance can materially change pipeline output.

Less wasted sales time

Better lead qualification reduces manual follow-up on the wrong prospects.

Clearer budget decisions

Better visibility makes it easier to defend spend and scale what works.

Illustrative examples

Small performance gains can create outsized revenue impact

You do not need a dramatic transformation for this work to pay back. In many cases, a cleaner system simply helps you recover value that is already being lost.

EXAMPLE 01

+15% conversion = more pipeline from the same lead volume

If the same marketing volume produces a higher MQL-to-SQL conversion rate, your pipeline grows without needing to buy more traffic or generate more raw leads.

EXAMPLE 02

Reduced sales time = lower cost of follow-up and less wasted effort

When sales stops spending time on low-quality leads, that time is redirected toward real opportunities, which improves efficiency and closes the gap between activity and revenue.

Why leadership approves this

The business case is not "we need Pardot help"

The real business case is that a broken revenue system quietly drains value across the funnel. Once that is visible, the conversation changes from cost to recovery.

  • Unqualified leads consume sales capacity without moving pipeline
  • Broken attribution weakens budget confidence and slows internal approval
  • Disconnected automation creates manual operational waste
  • Revenue visibility improves forecasting, accountability, and scaling decisions

What matters most

The project does not need to "pay off" only through one metric. It creates value through better conversion, less wasted time, stronger reporting, and more confident growth decisions.

The key point: the biggest cost is usually not the implementation fee — it is the revenue and efficiency lost while the system stays broken.

Want to understand where your current ROI is leaking?

Start with the audit and quantify the gap before you invest further.

Start with Revenue Audit ($1,500) →

Frequently Asked Questions

Clear answers before you commit. No hidden assumptions.

Why fixed-scope pricing instead of hourly?
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Hourly billing creates the wrong incentive: the longer something takes, the more the consultant earns. Fixed-scope pricing aligns the incentive with your outcome — finish faster, finish cleaner, deliver a system that doesn't need babysitting. Every project here is quoted as a fixed price after the audit phase, with a clear deliverable list and milestone schedule. No surprise extras, no scope creep, no quiet inflation of hours. If the work takes longer than estimated, that's on me — not on your budget. The only exception is genuinely out-of-scope additions you request mid-project (a new integration, an extra Engagement Studio program, etc.), which are quoted separately upfront before any work starts. This is how every tier on this page works.
Is the audit fee credited toward implementation?
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Yes. If you start a Revenue Audit ($1,500–$2,500) and then proceed to the Accelerator or Full Architecture within 90 days, the full audit fee is credited toward the implementation price. This makes the audit risk-free: if the diagnostic confirms that an implementation is the right next step, you've already paid for the first phase. If the audit reveals that you don't need a full implementation — for example, the existing system is healthier than expected and just needs minor adjustments — the audit still pays for itself by preventing a $15,000–$50,000 misallocation. Either way, you're never paying for the same work twice. The 90-day credit window is firm: it ensures momentum and lets me reserve capacity for clients who are actually moving forward.
What payment methods and terms do you accept?
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For Revenue Audit ($1,500–$2,500): paid upfront, 100% on engagement start. Net-15 invoicing available for established companies. For Revenue Accelerator ($7,000–$12,000): 50% on kickoff, 50% on handover. For Full Architecture ($20,000+): phased milestone invoicing — typically 30% on kickoff, then milestone payments tied to delivery phases agreed upfront. Payment methods: bank wire (preferred, no fees), ACH for US companies, Stripe for card payments (3% surcharge passed through). Invoices in USD by default; EUR and GBP available on request. All engagements include a written Statement of Work signed before any work begins — no verbal scope agreements. International clients pay via wire; I handle all tax compliance on my side (Ukrainian sole proprietor, simplified VAT regime).
What happens if I need more than my tier covers?
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Two scenarios. First scenario — the work expands during a project (e.g., you add a new integration mid-Accelerator): I quote the additional scope as a fixed add-on before starting that work. You decide whether to approve it or defer it to a later phase. No surprise charges, no "we'll figure it out later." Second scenario — you discover after handover that you need more work (e.g., scaling triggers new requirements 6 months later): you can re-engage on a fresh fixed-scope contract. Past clients get priority scheduling and a 10% returning-client rate. Most clients don't need more — the 60-day post-launch support window is usually enough to cover edge cases, and the documentation makes most adjustments doable in-house. The whole pricing model is designed to prevent retainer dependency, not encourage it.
Can I customize a tier or combine tiers?
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The three tiers are designed to cover ~85% of real-world engagements with predictable pricing, but yes — custom scoping is available for specific situations. Common customizations: Audit + Accelerator combined as a single fixed-price engagement ($8,000–$14,000 depending on scope), partial Accelerator for teams that already have some pieces working ($4,500–$7,000), or Full Architecture phased across two budget cycles. What I don't do is unbundle the tiers into hourly retainers or "discovery-only" engagements without an audit deliverable — that's the structure most consultancies use to keep clients dependent. Every engagement here ends with a documented system your team owns. If your situation doesn't fit any tier, a 15-minute discovery call is the fastest way to figure out the right scope.
What's included in the 60-day post-launch support?
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The 60-day window is included in both Revenue Accelerator and Full Architecture (not Audit — audit is a deliverable, not an ongoing engagement). What's covered: direct Slack/email access for questions about how the system works, bug fixes if something breaks because of how we configured it, minor adjustments to scoring or automation based on real-world feedback, and a final sign-off call at day 60 to confirm your team is fully self-sufficient. What's not covered: new features, new integrations, or scope additions (those are quoted separately as add-ons). The 60 days intentionally ends. After that, you can re-engage as a returning client, but most teams don't need to — that's the design. The whole point is that after 90 days total (project + post-launch), your team owns the system completely. No retainer trap, no "let's renew the support contract" upsell.

Stop fighting your tools. Start leading your revenue.

Book a strategy call to evaluate your current architecture. No sales pressure — just clarity on what's costing you pipeline and what to fix first.

Start with Revenue Audit ($1,500) →
Not sure which tier? Free 15-minute call to map your fit — zero obligation.